Lifeline Retention 2019

Carnival was engaged by Lifeline to come up with a creative way to say a heartfelt thank you to their regular givers. Being the first retention pack that Lifeline had ever produced, they wanted it to be meaningful and gracious and not feel like they were asking for anything, whilst still being mindful of cost (so as not to waste said regular giver’s hard-earned donations). Carnival came up with the idea of a small, inexpensive and intimate-feeling piece that reinforced the good work that the donors were doing by supporting Lifeline, whilst also providing a mindfulness colouring sheet (a good way to de-stress and improve your mood – right in line with Lifeline’s aims as an organisation)